Connect InMobi with programmatic leaders in Southeast Asia
InMobi wanted to connect the dots in the programmatic advertising ecosystem by reaching brands and agencies, involving them in a discussion on the future of programmatic in Southeast Asia.
A three-month integrated campaign to drive the attention of media decision makers towards their brand.
The campaign included the promotion of InMobi’s Mobile Marketing Handbook through a bespoke marketing campaign.
Content Lab also worked with the client on a webinar that would speak to SEA audiences. The scope of work included content creation, speaker recruitment, platform management and audience acquisition.
The campaign increased the visibility of Inmobi’s thought leadership and capabilities amongst the target SEA audience. The report clocked up 270 downloads, with a significant conversion of downloads into webinar registrations. The webinar had close to 700 registrations, over-shooting the target by some distance.