Moody's Investors Service in partnership with FinanceAsia

Thought Leadership
Objectives

Position Moody’s Investors Service (“Moody’s”) as a market leader in providing research and credit ratings for China’s non-bank financial institutions (NBFIs)

Challenge
    • This project challenged us to gather major non-bank financial institutions to discuss the present and future of their organisations within the Chinese and global economy.
    • To do this, we organised a roundtable in the heart of Hong Kong’s financial district involving senior investment executives.
Strategy
    • Participants included key NFBIs such as China Cinda (HK) Holdings Company, Ping An Insurance Group, AMTD Group, Haitong International Securities Company and Guotai Junan International Holdings.
    • The event helped Moody’s build relationships with key players in the sector, and a six-page magazine feature and online article (promoted for one month) positioned Moody’s as a thought leader in the China NBFI space.
Sponsors

Results

    All speakers were optimistic that China’s dynamic new economy would provide real opportunities for NBFIs, including leasing and securities companies, together with a renewed focus on distressed asset management, both onshore and offshore.