Position Salesforce as a champion of workplace equality and diversity
Salesforce is known for its commitment to diversity and equality in the workplace. The company wanted to highlight their role in the region as trend-setters in the field of inclusion and diversity through meaningful engagements with other industry leaders in Asia.
A roundtable and video interview series that would position Salesforce as a champion of diversity in the workplace.
Content Lab worked with the client on the content, panellist recruitment and venue sourcing for the roundtable, which was held at Women Leading Change 2019.
The team also crafted a video series comprising interviews with leaders from Salesforce and the industry.
Hosting the roundtable at Women Leading Change 2019 ensured that the client had access to highly-engaged roundtable participants and 200+ event participants. The roundtable had a highly selective and targeted audience: Seven C-suites, two VPs, three associate directors or above from selected industries. The video interviews also received good feedback.