Position Visa as the answer company for payments efficacy driving growth for small and large businesses
This campaign aimed to raise awareness in key geographies such as Singapore, Japan, Australia, and India and promote the use of Visa payment systems throughout supply chains, in order to gain greater traction among banks and corporates. To achieve this, we engaged corporate treasurers and CFOs to start a dialogue with banks through an integrated thought leadership campaign.
The campaign included thought leadership content on CorporateTreasurer website; lead generation through a live audio webinar, followed by two roundtables in selected key markets – Australia and India – to discuss problems of forecasting, cross-border payments and how to embrace digital solutions to relieve supplier payment bottlenecks. We then distributed reprints of the roundtable content to Visa’s current and prospective corporate clients.
We successfully recruited top C-Suite executives from leading corporations and banks to participate in each roundtable, where they highlighted the challenges their organisations are facing. The events helped create closer relationships with Visa, and generated interest from banks to implement Visa payments systems through engagement with corporates.
The two roundtable summaries were the most-read articles of the month on CorporateTreasuerer.com in November 2017 and February 2018 respectively, while the webinar delivered outstanding lead generation results– over 200 registrants and a 60% engagement rate.