Position Xaxis as a thought leader in the ad tech space
- Asia is no stranger to advertising technologies. But many remain baffled by the exact ins and outs of ever-evolving ad buying and selling formats.
- Xaxis, the world’s largest global programmatic media and technology platform, wanted to cement their position as the go-to in APAC for this service. It wanted to leverage Campaign’s high profile audience to amplify its messaging.
- A content hub on campaignasia.com that allows Xaxis to put all their thought leadership pieces in one spot and create a unique brand voice across Campaign.
- Campaign Asia works closely with Xaxis to craft the theme, content angle & design that resonates with a specialist audience. The articles take a variety of formats, including interviews with C-suites, trend pieces and case studies—all serving to educate the industry about programmatic, and position Xaxis as a leader in its sector.